Curious City on the Brown Bookshelf

Honored to be invited by author/illustrator  Don Tate to write about “Making Your Own Market” for The Brown Bookshelf, a website “designed to push awareness of the myriad of African American voices writing for young readers.”

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“For me, children’s book marketing on the Brown Bookshelf or off has never been about social media, press,  coverage, or other perils of “self-promotion.” For me, marketing has always been about storytelling and discovery.  The best marketing finds ways to:

  • retell a story beyond the framework of the book
  • engage readers deeper in the story
  • create partners for the book by finding commonalities
  • exhibit the book in unlikely locations

A bulleted list is meaningless, of course, without stories. Let me tell you a few. Let’s go out of the park and off the page to show how my small firm,Curious City used these marketing methods on a group of exceptional African American titles…”  Read more