Honored to be invited by author/illustrator Don Tate to write about “Making Your Own Market” for The Brown Bookshelf, a website “designed to push awareness of the myriad of African American voices writing for young readers.”
“For me, children’s book marketing on the Brown Bookshelf or off has never been about social media, press, coverage, or other perils of “self-promotion.” For me, marketing has always been about storytelling and discovery. The best marketing finds ways to:
- retell a story beyond the framework of the book
- engage readers deeper in the story
- create partners for the book by finding commonalities
- exhibit the book in unlikely locations
A bulleted list is meaningless, of course, without stories. Let me tell you a few. Let’s go out of the park and off the page to show how my small firm,Curious City used these marketing methods on a group of exceptional African American titles…” Read more…
